In the movie Field of Dreams, Kevin Costner’s character hears a voice say,
“Build it, and they will come”.
He interprets this as he should create a baseball field on his farm.
Well, when it comes to websites this advice strikes out.
Your website is not an enchanted cornfield where clients magically appear like in “Field of Dreams”.
But, there is one way a website is a lot like a baseball field…
It’s the online version of a foundation for your game (holistic services). The players (clients) visit your diamond (website) to win the game (get help for their issue).
Does your holistic business have the 5 all-star elements to win more clients?
#1: Get In The Game With Goals
What is the major focus of your holistic business?
- Your website must be clear about what you’d like your visitors to do.
- Outline what you do, so your website is not just an online pricey pamphlet.
Don’t strike out with this, or you’ll lose a steady stream of potential clients.
- Examples of holistic business goals are:
generate leads through search engines, build an email list of potential clients, receive referrals or speaking engagements, or book an appointment with you.
#2: Knock It Out Of The Park With Easy Call-To-Actions
Make the process of completing the action simple, easy and foolproof.
- Keep signup forms simple. Ask only for name and email.
Don’t ask for their address or phone number on the signup form.
- Double-check that opt-in messages or links are not broken.
- Be sure they receive your free offer immediately after verifying their email address.
#3: Hit A Home Run With A Website That’s Visually Attractive
A website should look clean, organized, professional, and easy on the eyes.
- The graphics can look amazing, but don’t take the focus off your main goal.
- The layout and menus should be easy to understand and use.
- The content should be easy to find.
#4: Cover All The Bases And Make Your Website Easy To Read
Bush league websites are cluttered and poorly designed, with little white space.
They try to squeeze as much as they can in as little space as possible.
- The text is too small.
- There are no headings or bullet lists to break up long blocks of text.
- There is poor contrast between the font color and the background color behind it.
- Clutter is chaos and it overwhelms people.
It sends a message that your own business is messy and unorganized.
A website is your Most Valuable Player when it’s both beautiful and functional.
Remember, your website is the first impression visitors receive of your holistic business.
- Make the experience pleasant for them.
- Use easy-to-read fonts and colors.
- Use white space to give your content breathing room.
#5: Step Up To The Plate For Your Clients
Your website isn’t actually for you.
Your holistic website is for the people who want your services.
- Be sure every aspect of your website is created first for your potential clients!
- Keep your clients in mind for every facet — design, graphics, fonts, colors, buttons, links, calls-to-action, and above all content.
- Organize the content so that it’s easy for clients to find what they want.
Use menus, buttons, and links to guide them toward your precise goal.
- Your actual goal needs to be aligned with their goal as well, before they begin the business relationship you hope to have with them.
This is how you start to win more clients!
So few websites do this.
If your website connects with them, you’ll knock it out of the park.
- Your visitors will notice.
- They will feel as though you truly understand them, and can assist them in ways they never experienced before.
- They’ll be quick to join your list so they can keep in touch with you.
Here’s a bonus element, and it’s the most important one of all:
Hit a Grand Slam With A Mobile Responsive Website
Virtually every one of your potential clients carries the internet on their smartphone.
- As of early 2015, 50% of all internet usage will happen on a mobile device.
- If your website isn’t mobile friendly and doesn’t provide a great experience on a smartphone, it’s the same as telling HALF of your potential clients you want them to go somewhere else to find support.
- Mobile is not a fleeting trend. It’s a crucial necessity.
Smartphones and tablets have started the demise of desktop computers.
- If your site isn’t mobile responsive, it needs to be. Like last month.
Some predictions claim mobile usage will be 75% by the end of 2016.
- Don’t make the error of trying to connect with an ever shriveling market, because mobile technology will leave you in the dust.
I’m here to help you win the online version of the World Series.
Heart to Heart Coach ♡
P.S. – Discover the 4 Super Strategies for a Greater Flow of Traffic